Use your website to attract new customers
A website is the only medium in which you can be everything to everyone. You can address every possible client type, every need, every detail of your services and products, as well as service existing clients. A properly designed and developed website provides you the unique opportunity to clearly describe every aspect of your business, organized in such a way that any user can find what they need in seconds.
Make the most of your websites potential!
Your website is an interface with clients you’ve never had the opportunity to meet or speak with. In many cases your website is the first interface a prospective client has with your company. If your website impresses them, they will call or contact you. If your website does not impress them, or fails to address their needs, they will move on to a website, and in turn company, that does.
All to often businesses feel that as long as they have a website, they are fine. In truth, a poorly designed website can have an undesirable effect. If users are not impressed, or fail to find easily what they are looking for, their impression of your website is their impression of your company!
First impressions count…a lot!
The first impression a website has is important, no different than your choice of clothes are to attending a meeting. If the appearance is professional, the user will view you in the same light. If the website has the appearance of being put together by an unskilled individual, the read will be that your company is less than professional.
For those users who find you via your website, your website can close the sale, or at least provide the confidence to call you so you can close the deal.
Three parts to website success.
Appearance is an important third of your success online. You must also have well organized and appropriately written content, and in turn simple and well organized navigation. Just 5 years ago a website had about 20 seconds before a user would leave due to the user not finding easily and quickly the content they came for. In just 5 years, that timeframe has fallen by half to just 10 seconds.
The final third of the equation, SEO or search engine optimization. This is accomplished through internal and external efforts. The final third relates to the internal efforts by way of properly and effectively written code. This is something the end user never sees but the search engines take heavily into account. The other component of your internal SEO effort, is the content of the website pages themselves.
The potential of untapped clients.
A professionally designed and developed website should be the corner stone of all corporate advertising, public relations and customer service. Your website should be the biggest and best interface with the public that you have. It should be updated, managed and maintained. It should say everything and be all things to all people. It is the only outlet for your company to meet with and talk to massive amounts of people 24hrs a day 7 days a week. Show me a sales team that can do that!
Captive interest: Use your website to close the deal.
Traditional methods of advertising including postcards and print ads are limited in what they can say. In a day and age where we are overloaded by advertising and so tune most, if not all, of it out. The vast majority of these efforts go unnoticed, are discarded or simply avoided altogether, think about your DVR at home. This is why traditional advertising revenue is down across the board.
When people visit your website, they have chosen to interface with you. By doing so they have demonstrated a clear and current interest in your services. They are ready to buy your products and/or services, they are ready to become clients.
It is up to your website to impress and provide what the user is looking for, if it does then you have just gained a client. What is your website saying about your company?
