cre84web – Website design and web based technologies

Pretty much any field that involves a degree of design asks this question at some point. In the field of website design and development you have the programing side (function) and you have the design side (form). Some “website designers” are more one than the other and will likely make the argument based on their background and strengths. The simple truth is you need both!

You need the programing side to ensure proper delivery of the website and technical functionality. You need the design side to ensure proper presentation, an impressive look and feel, and an organization that people will respond to.

Your website should be the cornerstone of you marketing efforts. It should be the cornerstone, the torch bearer for your brand. It is your 24hr sales team, customer support and general emissary. It should be dressed appropriately and make one hell of a presentation.

A website like facebook is certainly more function than form. It is a very basic design, but attention has been paid to the visual organization and arrangement of the information. facebook is primarily a data driven website, click on a button and the relevant requested data is gathered and presented. It is simply a service, a way to interface with your friends & clients, it is not trying to sell a brand.

In the case of most businesses, this approach will no do the job in terms of gaining clients. In studies 50% of users will judge a website primarily on it’s design and visual organization. Having said that, if the website doesn’t function properly, navigation moves around, data is not successfully retrieved or SEO is not paid attention to…it will also fail.

The point is your website has to look good and work to the best of its ability. Looks will impress, content will sell your product and business. Don’t overlook either one, and look for a designer or firm who can deliver both!